You are currently browsing the category archive for the ‘Advertising’ category.

Some people always ask, how do you become a good sales person? I think there are alot of qualities that differentiates between a good and bad sales person.  But one thing that sales people should always remember.- which is ofcourse very important…

Know your product and always try to be honest!the customers do appreciate these type of kind gestures!

This was taken during my last trip to Turkey.

Believe me, in Asia, I dont think they have the guts to do these type of thing! In fact they will tell you otherwise.

In Australia – The ‘Speeding. No one thinks big of you’ campaign, takes a totally different approach to reach out to young drivers about the consequences of SPEEDING.

The TV ads shows women shaking their little finger- a gesture used to symbolise a small penis- as speeding male drivers race past.

The ad campaign aims to make speeding socially unacceptable among young drivers.

Advertising and marketing gimmicks are everywhere, it is there to provide information about a product and create publicity- hoping that consumers take a second look at them and… eventually bite.

This is the reason why, it is our personal responsibility to be wise in our decision makings, so we don’t get fooled.

Here is an example.

Ice Cold Beer, Emerald Hill, Singapore.

icecoldbeer.jpg
A nice cozy place, tucked inside Emerald Hill –  A very familiar name for both locals and tourists, so since it is tucked inside a quiet street, competitors that has the advantage of a better frontage near the entrance of the street did this…

outdoors.jpg
Place a large sign that looks like it is the ICE COLD BEER outlet but in fact it is not – The outlet’s name is Outdoors, and they serve ice cold beers… a good way of fooling people…

We have been taught since young – NOT do certain things in public. And yes, the office is a PUBLIC place.

It took me 26 years to understand why…

Your tummy hurts, you ran straight to the toilet, but before that, you grab certain things that can keep you entertain for the time being.

These are some of the things…

things1.jpg
Clockwise : Check the time; Read newspaper articles; Day dream; Listen to music

You feel relieved, relaxed and accomplished – business done!

But the office is a public place, you don’t do certain things.

things.jpg

Because …

You never know whats happening beyond those closed toilet doors…

myfriend1.jpg

Especially in a Creative Agency. 🙂 – we even managed to do the collage.

I hope I’m still friends with my colleague after this… 🙂

mikhail.jpg

Mikhail S. Gorbachev, former USSR president is one of the new faces of the Vuitton ad.  The ad is part of a campaign to emphasize the company’s heritage in luggage and travel accessories. – “The Art Of Travel.”

This afternoon, Orchard Rd., Singapore, I saw someone holding a big sign that says “The British Reporter, Free”, and with her, a tall stack of tabloid newspapers.

Normally, I don’t go for tabloids, but since my boyfriend had pointed it out and we were stuck waiting for the green pedestrian light to go – I went for it…

And to my surprise, this is what I got…

br1.jpg

br2.jpg

At first, everything seems to be what it is supposed to be – a tabloid. It was thin, 4pp, but it looks normal. It even has a line at the top of the page that says “The British Tabloid of the Year”

Below the page, the tabloid tries to tempt readers to flip to the inside page using a seductive looking girl with a caption that says “She wants you to see some British skin”

br5.jpg

And so we flipped… and then WALLAH!

br3.jpg

LONG JOHN SILVERS – you have done a good job of fooling us!

The whole tabloid is full of LJS ads. The tabloid is a marketing effort to promote LJS. The back page doesn’t even have a proper content, it says “Get it right. Go Fish!” all over.

br4.jpg

Although I have been fooled, I still think this idea is brilliant and well-thought of – from the execution style to the distribution technique.

Good work no doubt but will it be effective? I’m still skeptical.

“It’s not happening here but it’s happening now”

am1.jpg

am2.jpg

am3.jpg

am4.jpg

am6.jpg

I love the idea of the whole campaign.  The idea of space within a space is very well executed.

The main mission of Amnesty International is to, uncover, document and make public the abuse of human rights.  The aim is to make the people in Switzerland aware of the issue of human rights and to stimulate discussion.

To view more visit Amnesty International website.

redcross.jpg

Good effort for a recycled idea…

Maybe it is rare to hear people appreciating litter, but I guarantee that most people will like this one…

£5000 in £10 and £20 notes were individually dropped around the streets of London with a removable sticker that read :

“Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.”

carlsberg.jpg

Interesting but expensive campaign by Carlsberg.

Advertising Agency : Saatchi & Saatchi, London, UK

Vintage seems to be the “IN” thing now, people like to dress in vintage clothes, wear vintage accessories and collect vintage knick knacks…

With this latest fad, I became very observant of things around me that has the vintage feel, and there seems to be more and more coming out lately, some branding effort started to become vintage too. From all of these, I came across beer brands that have rich history and has been consistently vintage in their effort to promote the “trusted” feel.

To name some will be Kilkenny Irish Beer, Tetley’s (English) Beer, Guinness Stout (Irish) and Erdinger (German) Beer, these beers might not be as famous as other brands like Carlsberg or Heineken, but they have been proven to be around for a long time and might actually taste purer than others.

I love the vintage look and packaging… hmm, and of course the taste too.

5.jpg6.jpg

1.jpg 4.jpg

If you want to see more of pictures you can visit their individual sites, Guinness has a large collection of their vintage posters in their website. If you want to get free beers from ERDINGER and free food ( in Singapore ) I suggest you go and register at the Erdinger website and nominate a friend and then you stand a chance to win too, cause when I heard about it I nominated my friend and they actually won and since you can bring 3 of your friends along, I got an invite!

So if you want FREE FLOW OF BEERS! you might want to consider?! But I don’t think you get to keep any memorabilias though… in any case anything free is GOOD !