Maybe it is rare to hear people appreciating litter, but I guarantee that most people will like this one…

£5000 in £10 and £20 notes were individually dropped around the streets of London with a removable sticker that read :

“Carlsberg don’t do litter. But if they did it would probably be the best litter in the world.”


Interesting but expensive campaign by Carlsberg.

Advertising Agency : Saatchi & Saatchi, London, UK