Advertising and marketing gimmicks are everywhere, it is there to provide information about a product and create publicity- hoping that consumers take a second look at them and… eventually bite.

This is the reason why, it is our personal responsibility to be wise in our decision makings, so we don’t get fooled.

Here is an example.

Ice Cold Beer, Emerald Hill, Singapore.

icecoldbeer.jpg
A nice cozy place, tucked inside Emerald Hill –  A very familiar name for both locals and tourists, so since it is tucked inside a quiet street, competitors that has the advantage of a better frontage near the entrance of the street did this…

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outdoors.jpg
Place a large sign that looks like it is the ICE COLD BEER outlet but in fact it is not – The outlet’s name is Outdoors, and they serve ice cold beers… a good way of fooling people…