You are currently browsing the monthly archive for June 2007.

My latest trip overseas was a 9 days vacation in the “Land of the Rising Sun” – Japan. My trip started in a two day visit to Japan’s capital Tokyo and then walked our way down south by train to Osaka. Traveling with my parents is always been really nice and relaxing, not to mention that it is all expense paid including accommodation, food and shopping. Yey! I thank the Lord God to have been born in a family that encourages both generosity and giving.

Back to my Japan trip, to sum it all up I had a blast! Never thought I would enjoy Japan this much, my last trip to Japan was in 1992 – 15 years ago, I barely remember anything except for the little things I see printed on my old photographs. Anyway, this year’s trip was special cause we got to see the old towns and other interesting things outside the country’s capital.

There are a lot of things that I find really interesting about the Japanese culture – bowing over and over again (being courteous), silence inside the train (mobile phones in silent mode so that it doesn’t disturb anyone), being very detailed in everything and many more….

Addressing the being very “detailed” in everything, I was specifically intrigued with one very interesting thing during my trip -MANHOLES; my gosh their manholes are specifically designed for each town you go to. The design usually represents the characteristics of that particular town. This is something unique for me and I think I have not seen it in other countries I have visited.

Takayama

takayama.jpg

A city in the mountainous Hida region of Gifu Prefecture, which has retained a traditional touch like few other Japanese cities, it is also known for its greens.

Nara

nara.jpg

The Nara Park (Nara Koen) is a large, pleasant park in central Nara. The park is home to hundreds of freely roaming deer. Considered messengers of the gods in Shinto, Nara’s deer have become a symbol of the city and have even been designated a National Treasure.

Shirakawago

shirakawa-go.jpg

A remote, mountainous region in northern Gifu Prefecture, Shirakawago is famous for its old farmhouses, which were added to the list of UNESCO world heritage sitesin 1995.

The farm houses are built in an architecture style called gasshozukuri, as the houses’ steep roofs resemble two hands folded for a prayer. The massive construction is required for the houses to withstand the large amounts of snow falling in the region during winter.

There are a lot of things I can write about my trip to Japan, but I would rather not and have everyone experience it  and draw out their own conclusion themselves. Indeed a true experience I will never forget.

6.jpg

7.jpg

8.jpg

I saw the new ad for Singapore Airlines at an MRT station, I think it is to create awareness for the printable boarding pass SIA is currently offering, but what really caught my attention is the way this ad is communicating to me and to the public.

1.jpg

2.jpg

3.jpg

4.jpg

“got better things to do than queue?” & “want to avoid queue?” – a valid tagline for the service, but the visual that interprets this line – I’m not that confident.

I wont say it is completely wrong, but it is indeed very confusing, especially the ad that answers the question with a NO –  & then with a queue line.

There is definiely something wrong somewhere but I have yet to identify it more elaborately and more clearly with lots and lots of thoughts.

I believe that this ad is done by TBWA since the SIA account has been awarded to them early this year (but I could be wrong). But are they (ad agency) effective in relation to this ad, I’m not too sure. I have seen the latest video and it looks perfectly fine – (business class and first class), so, what really went wrong here? – confused